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VETA Corp.
VETA Corp.
Founded: April 30, 2025
Address: 1-22-3 Nishi-Waseda, Shinjuku-ku, Tokyo, Japan
Company Name: VETA Inc.
Co-Founders:
Kento Hara, CEO
Teppei Yamamoto, CSO
Airo Hino, CKO
E-mail: info@veta.co.jp
About VETA
About VETA
VETA Corp. was founded on April 30, 2025, by Kento Hara, a graduate of the School of Political Science and Economics at Waseda University, and Professor Teppei Yamamoto of the Faculty of Political Science and Economics, who previously served as a professor at the Massachusetts Institute of Technology (MIT) and is a renowned political scientist and statistician.
The company was established to address frictions arising from value misalignments by applying advanced research from the social sciences. VETA draws on the scholarly work of Professor Yamamoto and Professor Airo Hino—both leading researchers in political science—to implement technologies and applications that elicit individual values (a process known as “Value Elicitation”) and bring them into real-world use.
VETA has developed a proprietary analytical framework, the “Value Elicitation Method,” which builds upon and advances conjoint analysis. This method enables the application of nuanced, multi-factor decision-making tools across diverse fields. As a starting point, the company is applying its technology to political decision-making contexts, such as voting advice applications and evidence-based policy-making (EBPM), which are closely aligned with the company’s academic origins.
Looking ahead, VETA plans to extend the Value Elicitation Method to domains that require high-stakes decision-making, such as real estate and recruitment services, to improve matching accuracy. Additionally, the company is developing user-facing applications that will allow individuals and organizations to design and conduct their own Value Elicitation analyses.
With the recent funding, VETA aims to further advance the research behind the Value Elicitation Method, strengthen its organizational capacity for application development, and move closer to its mission: building a society where frictions caused by value misalignments are resolved.
VETA Core Technology
VETA Core Technology
Traditionally used in the field of marketing, conjoint analysis has, in recent years, undergone a unique evolution in political science by incorporating causal inference methodologies. It has emerged as a powerful analytical tool in contexts where decisions involve multiple factors, helping researchers determine the extent to which each element influences decision-making. In political science, for instance, it is commonly used to analyse how a candidate’s policies or attributes affect voting outcomes.
At VETA, CKO Airo Hino and CSO Teppei Yamamoto have transformed this once-conventional survey and data aggregation method into a novel tool. By developing a proprietary algorithm, they have enabled conjoint analysis to provide direct feedback to users—calculating and revealing the underlying preferences and values behind their choices. This algorithm, grounded in research originating from Waseda University, is currently pending patent approval.
The resulting technology offers a new form of quantitative insight that can be referenced in complex decision-making scenarios. It holds potential for broad application across various aspects of social life, empowering individuals and organisations with a clearer understanding of the values that shape decisions.
VETA Co-Founders
VETA Co-Founders
Taketo Hara, Co-Founder & CEO
Taketo Hara, Co-Founder & CEO
Taketo Hara holds a bachelor’s degree from the School of Political Science and Economics and a master’s degree from the Graduate School of Economics at Waseda University. He previously worked at IBM Japan as a data scientist, where he was involved in the development, implementation, and infrastructure design of AI applications and business intelligence tools aimed at supporting decision-making.
Teppei Yamamoto, Co-Founder & Chief Science Officer (CSO)
Teppei Yamamoto, Co-Founder & Chief Science Officer (CSO)
Teppei Yamamoto is a leading scholar in the development of modern conjoint analysis methods based on causal inference and has authored seminal studies demonstrating their advantages over traditional survey techniques. Until 2024, he served as a professor at the Massachusetts Institute of Technology (MIT). He earned his B.A. from the University of Tokyo in 2006 and his Ph.D. in Political Science from Princeton University in 2011.
His research broadly focuses on the development and application of quantitative and statistical methods for political and social data analysis, with particular expertise in causal inference, survey methodology, and experimental design.
Airo Hino, Co-Founder & Chief Knowledge Officer (CKO)
Airo Hino, Co-Founder & Chief Knowledge Officer (CKO)
Airo Hino is a leading political scientist of his generation and Japan’s foremost expert in the research and social implementation of voting advice applications (VAAs). He earned his B.A. in 1998 and M.A. in 2000 from the School of Political Science and Economics at Waseda University, and began his doctoral studies there the same year. From 2002 to 2004, he was a Research Fellow of the Japan Society for the Promotion of Science (JSPS).
He studied in Belgium as a government-funded scholar at the Institute for Social and Political Opinion Research, KU Leuven (2004–2005), and earned his Ph.D. in Political Science from the University of Essex in the UK in 2006. He then served as a postdoctoral fellow at the Centre for Comparative Politics at the Université catholique de Louvain in Belgium (2006–2007), followed by an appointment as Associate Professor at Tokyo Metropolitan University (2007–2010).
He joined the Faculty of Political Science and Economics at Waseda University in 2010 as Associate Professor and was promoted to Full Professor in 2014. From 2016 to 2018, he conducted overseas research at the University of Milan, Université libre de Bruxelles, Harvard University, and the University of Montreal.
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